Thursday, June 25, 2009

Fight or Flight

Real quick blog on last night's action

When ever you have a major event on one of the networks, especially one on a weekday, the opposing nets have to consider their best option, fight or flight.

State of Origin has always been huge but it has been only recently that Nine has started airing the game live in southern states, even so both Seven and Ten gave a little bit of fight and a little bit of flight - and here's what happened...

7.30 hour up against Nine's Pre-Match and the Game proper
Ten aired Masterchef (a 90 minute special from 7pm) in all markets, this may go down as one of the boldest moves ever made against State of Origin and it paid off big time, beating Nine's pre-match coverage and becoming the number 2 show of the night helping ten to a number two overall and emphatic nightly wins in all the southern markets.

Seven aired Thank God You're Here in southern markets with Ghost Whisperer subbing in Sydney and Brisbane, Thank God will bow in Ghost Whisperer's slot this week for those markets. This was less successful, although Thank God came second in the southern markets, the female friendly alternative of Ghost Whisperer didn't raise a murmur in League heartland. Given the steamroller effect of Masterchef perhaps seven should consider moving their big 'investment' to another night in all markets.

8.30 hour
The only real competition here was from the ABC whose 8.30 hour barely missed a beat from two weeks ago, The Chaser (which last time it aired was also against Origin) was down a negligible 8,000 viewers, hardly a sign of community outrage, we'll see whether it lifts next week unencumbered by League or whether this is it's new level, presumably any advocates for sick children will be enthused to hear Nine has slotted RPA as competition in this slot for future weeks.

Ten switched from fight to flight with a new SVU in the south and a rerun Criminal Intent in the north, it got them into 3rd place in the slot, just.

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