One of the more annoying aspects of this season has been Nine’s propensity to team episodes of Two and a Half Men with everything under the sun.
They started this year by getting cold feet about The Big Bang Theory and slotting in the UK Mashup Customs at 8pm Mondays as a bridge between the sitcom and Underbelly – the move was fairly successful but most of that success could be attributed to the large masses tuning in waiting for Underbelly to start.
Nine tried to go in for a double dose of reality after Easter with Missing Pieces and You Saved My Life, both lame attempts to post feel good factual skeins that would trade on the success of Seven’s Sunday and Tuesday megahits.
Well times aren’t like they used to be and with the advent of Ten’s steamroller Masterchef people have dropped Seven’s Sunday offerings like a bad habit, while Nine’s rip-offs never got a look in.
A a few weeks of woeful ratings Nine gave Missing Pieces the axe and placed new eps of Two and a Half Men at 7.30 to partner Missing Pieces.
I don’t know about any of you who read this blog – but I watch a sitcom to get away from these dreadful fly on the wall shows, ever since Nine switched onto this strategy Two and a Half Men has held up it’s end of the bargain (it regularly beats Seven’s How I Met Your Mother) but as soon as 8 o’clock rolls the viewers grab the remote and head for Scrubs over on Seven.
Anyone who wants to see a factual is most likely watching the superior Recruits over on Ten.
Now news comes down that Nine will attempt the same deal on Wednesdays partnering Two and a Half Men at 7.30 with What’s Good For You at 8pm in order to move RPA to the 8.30 slot.
Partly this is good news, RPA is a completely different genre to anything else on Wednesdays 8.30 and thereby has more chance of success than the current drama logjam which is screwing up that night, but I don’t think pairing the lifestyle show with the sitcom is going to work
To put it bluntly – I don’t think anyone who regularly follows the teachings of Charlie Harper is the slightest bit interested in what’s good for them!
Monday 22 June 2009
Going Up
Australian Story up 23.24% week on week
Spooks up 19.45%
Brothers & Sisters up 13.53%
Neighbours up 13.52%
Deal or no Deal up 11.12%
7.30 Report (aka Utegate) up 11.11%
Desperate Housewives up 10.85%
Going Down
Supernatural down 29.34%
You Saved My Life down 27.59%
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