Sunday, June 14, 2009

Split up and siphoned off

Every commercial network split their schedule last night – Ten for the obvious reasons (the start times for AFL and the fact that movies rate better for them in Sydney) Nine too was split by start times for it’s international cricket coverage, while Seven split up for the rugby union – which has more of a following in Sydney and Brisbane than the AFL but not much more judging by these figures!

Excluding news programs there were seven shows that beat the Rugby Union in it’s heartland, including such unbeatable favourites as Gardening Australia and a rerun of the kids movie Zathura.

The game is by definition included on the Anti-Siphoning Legislative Instrument which restricts Foxtel from bidding on sports rights where there is a significant national interest in the sport. Ironically with only 372,000 viewers – that’s only slightly better than Foxtel in terms of audience size – and completely pathetic in terms of Free to Air, and especially for Seven, the market leader.

Saturday 13 June 2009

Going Up

Richard Hammond Engineering Connections up 57.54% week on week
Talk to the Animals (Nine) up 39.67% week on week
Gardening Australia up 23.72% week on week

Going Down
Seven's Rugby Union down 8.82% week on week

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