Friday, February 11, 2011

3 night weekend

Thursday, 10 February 2011

Well that's just appalling, Thursday is clearly STILL the day where the younger audience deserts the TV in favour of the box office and (in some states) late night shopping.

It has been like this for years, but multichannelling and audience erosion from Foxtel, PVRs, Consoles and the Internet have made it look even worse in recent times.

Nothing after 6.30 even scraped a million viewers.

Looking at the shows themselves, Seven seems to be pitching for younger viewers with How I Met Your Mother and Grey's Anatomy and by an large they're succeeding with those two shows taking the top slots for 18-49 and 16-39. Nine and Ten appear to be tussling over the older viewers with their crime procedurals but there's a bigger similarity between the nets

Save for The Good Wife and RBT, all of these shows are incredibly long in the tooth

Lets look at the stats

The Biggest Loser: 6th Season
How I Met Your Mother: 6th Season
Desperate Housewives: 7th Season
Grey's Anatomy: 7th Season
CSI: 11th Season
Law & Order SVU: 12th Season
Getaway: 20th Season

See a pattern - Thursday's are the TV God's Waiting Room. Shows that for whatever reason are profitible enough to keep going yet no longer the kind of water cooler cool that sustains shows that typically air Sunday - Wednesday

Even digital checks out on a Thursday - and though I'm personally happy to see TNG and The Golden Girls back in prime time, it does point to a night that Free to Air television has largely given up on.

I've been saying for years that Thursday is the new Friday night, but this schedule confirms it. Welcome to the weekend!

No comments: