Thursday, February 3, 2011

A cyclone runs through it.

Wednesday, 2 February 2011

Last night primetime programming was suspended on Seven (and to a lesser extent Nine) for rolling coverage of Tropical Cyclone Yasi as it made its way through North Queensland.

Nine already had the Cricket commitment and Ten stuck to it's schedule (for the most part) and it paid off with an excellent debut for "Blue Bloods" the new Tom Selleck/Donnie Wahlberg police skein.

Today I've decided to only list the pecking order for 1st Second and Third and to largely leave the digital channels out of it because the digital figures are so close together and so reliant on demographics for advertising dollars that pecking order comparisons become meaningless.

Yes Heartbeat dominates whenever it's run, whilst 7mate's Sitcoms and The Simpsons do good work on Wednesdays, but they're all pandering to their own audiences and neither is very much in danger from the other.

But it's still interesting to see how much they're all getting. Indeed The Simpsons has taken a real beating on it's move to digital heaven, arguably the potential audience for everything goes down when you give people more choice - so the 200 thousand turning out for New Simpsons eps are the real die-hard fans, where as there's another tier who like the Simpsons but they'll catch it when its on and still another tier that watched it because it was the best thing on at the time, that third group no longer applies in the digital age - they have too many other choices.

For this reason I think when the analogue is totally switched off we will see the figures between the main channels and the digital channels even out a bit more as more people have the choice to watch something else.

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