Sunday, 13 February 2011
Now that we have so many new channels to choose from, counter-programming has never been more important. You need something to make your shows stand out from the pack. Its no good any more putting two sitcoms up against one another, you're diluting your potential audience.
Look at the public affairs shows, Sunday Night and 60 Minutes, they air in different timeslots and get roughly the same number of viewers - could you imagine if they were up against one another?
With that in mind, (and excuse my language) why on earth do we have this procedural cluster-fuck in the post 8.30 period. Bones, The Mentalist, NCIS, Castle, CSI, Hawaii Five-O, for all I care you could be describing the same damn show!
US drama relating to law enforcement, Self contained episodes, centering on Murder or serious criminal activity.
Individually any of these shows could clean up, but together they're fighting a pointless battle. While Bones keeps its head above a million, the performance of The Mentalist is kind of startling, and just when you think CSI Miami's 531,000 represents a new low point for 9.30 drama, along comes the much younger NCIS: LA to undercut it by 100,000 viewers.
Surely LA cannot last in this timeslot much longer and I suspect ten will swap it for something completely different (ie: a different genre) before Easter.
Also how much longer can Smallville last 8.30 Sundays on Channel 11 while drawing under 100K. That seemed to be the benchmark that got 90210 pulled on a Friday night. As a fan of Smallville it doesn't fill me with confidence for the show's future on Australian TV.