Monday, 21 February 2011
In amongst the more serious news stories yesterday was a move by Kerry Stokes to merge the Seven Network and West Australian News Papers. Analysts pointed to Stokes moving while the ratings are hot.
They weren't wrong. Seven cannot put a foot wrong this season.
Monday night saw My Kitchen Rules go from strength to strength, while Bones fended off a first run Underbelly with ease.
Underbelly would be a real disappointment for Nine this year, I think the reduced viewership is mostly down to the nature of staging telemovies rather than a series - it gives the impression that the producers are at the fag end of their inspiration, if they don't have enough material for a series.
I'm not suprised the audience hasn't materialised.
NCIS did better than last week but will be benched to make way for House next Monday (itself making way for Lie to Me on Wednesdays which is making way for a second NCIS on Tuesdays - confused yet!)
Interestingly in the US, House and Bones are stablemates from the Fox network (for many years House was Bones' lead-in) now they'll be up against each other.
Whatever Ten does they'll be hoping for an improvement with Good News Week, the skein just can't make it over the half million mark which is scary stuff. Probably doesn't help that there's so much real, bad news around at the moment to distract. Also the ABC's Q&A would attract a similar young, urban audience to GNW. It might be worth it to consider moving nights.
On digital both 7 and 10 can be pleased with strong performances from Neighbours, Supernatural, Heartbeat, Jonathan Creek and Family guy. Nine on the other hand had a shocker - the Alicia Silverstone movie (there's something you don't hear very often) Excess Baggage bombed not even polling in the top 50 digital shows, as a consequence Vampire Diaries suffered its lowest numbers since the start of the season. Nine needs an alternative to movies on a Monday because people don't have the patience or attention span for them on this night, maybe later in the week.