Monday, February 7, 2011

Five-O gets Boned, LA quakes

Sunday, 6 February 2011

Well the 3 commercial majors had a decent night on Sunday with the best performers being the returning duo of Border Security & The Force which have stepped back to anchor a strong Sunday lineup for Seven.

Nine's Cricket kept them in the game for the night with 1.2 million viewers while the presence of Bones seemed to chip away at the audience for Hawaii Five-O which dropped 251,000 viewers week on week.

NCIS: LA meanwhile dropped 166K week on week to a much more precarious figure of just over half a million, about half of that audience were in the crucial 18-49 demographic which, whilst good, points to a show with an older audience and a declining one at that. I wonder whether Ten might move the show back behind NCIS Original in order to shore up its audience.

On Digital TV the big kahuna was again The Big Bang Theory, it was also the top demographic draw on digital with 201K 18-49 viewers. While the top rating movie (yes there are still Sundays movies if you have a HDTV! was "Dodgeball"

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