Tuesday, 1 February 2011
NCIS had an outstanding return last night giving Ten a leg up for the night. Viewers weren't as kind to the reruns though, Hawaii Five-O did okay for an encore but reruns of Top Gear and 20 to 01 on Nine really struggled.
On the digital front the Britcoms were once again unassailable. In a lot of ways 7TWO is eroding the ABC's audience. This is an audience that for decades knew if they wanted Britcoms they needed Auntie, sure Seven and Ten would have the occassional fling with the mother country but by and large the place to be was the ABC.
Now that 7TWO offers wall to wall British programming with pesky interruptions from docos or Australian Drama, fully one half of the ABC's post 8pm audience has up and deserted her for greener pastures.