Wednesday, February 23, 2011

Hard Habit to Break

Tuesday, 22 February 2011

Oh, that's not good. Today Ten chief Grant Blackley who has been in charge of Ten Holdings for two months, but in charge of Network Ten for eons was deposed by his board who installed Lachlan Murdoch as acting CEO.

This is the real world consequences of Ten's poor ratings performance so far this year. They literally have four shows that are doing any kind of business at the moment, NCIS, The Biggest Loser, Modern Family and Glee - everything else is flailing.

Like many in the media have noted - a major source of controversy with Ten's board is their new 6pm strategy of serious current affairs up against the entrenched news bulletins of 7 and 9. So far there hasn't been encouraging results, but it's early days and seeing as early evening viewing is built on habit - viewers attachment to Nine and Seven will be a hard habit to break and now it seems Ten may not even get the chance to try.

New debut Conviction Kitchen lost over half of its lead in from Packed to the Rafters which may not be an issue for Seven as its demographics were really good, placing in the top 3 in all 3 major age categories, which suggests a broad hit.

Meanwhile Nine dropped most of it Tuesday sked for live coverage of the shocking Christchurch Earthquake, unfortunately the audience seems to be suffering from disaster fatigue with Nine's extended bulletins placing 3rd in their respective slots.

Big digital ratings for Neighbours, Everybody Loves Raymond and Harry Potter, but not appearing in the top 50 digital shows were The Office, Nurse Jackie and ABC2's Good Game - which I personally enjoy, its sad to see it tank.

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