Tuesday, February 17, 2009

Fortified to the Rafters – Tuesday 17 February 2009

This is the first day we’ve gotten a look at a regular Tuesday sked for all three nets and Nine is learning the price of coming late to the party.

Seven’s Tuesday was according to the script – they are virtually unassailable from 6pm to 9.30pm with their gooey family line up but then look at 9.30 – what is happening there? All Saints has lost its punch.

Now given that All Saints probably runs on the smell of an oily rag and is still pulling over 1 million I doubt that it will be given the chop, but Seven must be seriously considering a timeslot change to have something else take advantage of Packed to the Rafter’s massive lead-in.

Over on Ten all of their shows bar Neighbours suffered audience drops as younger viewers leaked over to Nine, but not enough of them to cause an upset, although Bondi Rescue dropped by 292,000 viewers week on week as people decided splashing around in a big pool was preferable to a day at the beach!

Wipeout was Nine’s only bright spot, their decision to blow new eps of Two and a Half Men at 8.30 Tuesdays is turning out to be a costly decision, these eps on a different night could attract a much larger number but instead Nine is both limiting their reach and contracting their run of new eps (already shortened due to last year’s unnecessary fast-tracking)

At 9.30 Nine’s game of ‘follow that show’ has backfired with Aussie Ladette to Lady recording a 519,000 viewer night on night drop. Thanks Ladette’s – its been real.

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