Tuesday, February 24, 2009

Saints beat sinners - or is it just a lie? Tuesday 25 February 2009

Word has it that Nine have already greenlit a second season of Ladette to Lady (for those of you playing at home “seasons” are now about 6 episodes long, 22 episodes is so 1990s)

You’ve gotta wonder whether there’s a meeting somewhere in channel nine today where they’re looking for a way to get out of those contracts, this reality show has settled below 900,000 (which we’ll assume is the new pass-mark) now 800,000 is probably enough to keep it at 9.30 but Nine won’t be feeling too good about a renewal.

Over on Seven we learn the value of overruns, on most ratings reports this morning you will see a figure for All Saints of 1,223,000 Indeed I did and was preparing to write a paragraph on how All Saints has finally bested upstart Lie to Me, but word comes down from a reliable source that the 1.2 million figure represents 9.30 – 10.30 whereas All Saints ran from 9.45 – 10.45 and between those times Seven netted a still impressive 1,135,000 viewers.

Lie to Me was still bested in its timeslot due to the Packed to the Rafters overrun. Given that rarely anyone (including myself) checks back at the end of the week to see adjusted figures we can see how nets can use rubbery scheduling to spin the numbers their way.

1 comment:

Kuttsywood said...

Brisbane figures are startling. The QLD election campaign, has started, and Queenslanders traditionally choose 9 over 7 for election coverage (due to 9 usually doing tallyroom coverage on election night and televising leaders debates). This is the first state election campaign since 7 started winning regularly at 6pm, and their weakness is showing, that they are inexperienced at running a full force state campaign compared to 9 and lesser extent Brisbane Ten.