Monday, February 2, 2009

Welcome Back - Sunday & Monday 1-2 February 2009

The season has unofficially kicked off giving us a good opportunity to look at the early starters and see where the competition is going this year.

First you get the sport
If there was any doubt then Sunday night’s ratings at least proved Tennis’ ability to draw a huge crowd to the television. At 8.30pm Sunday an average of 4.5 million viewers was watching television in the 5 capitals, a phenomenal result this early in the year.

Cricket too was no slouch, but it’s fortunes seemed to depend on what was on Ten, whereas the Tennis steadily built throughout the night.

Then you get the reality
Ten’s two big reality franchises cranked up again and suddenly viewers discovered channel Ten again!

The Biggest Loser commenced it’s fourth season at 6.30pm Sunday with an hour long introduction to the various couples who will feature in this season, it also ended with the most ludicrous cliffhanger in the show’s 3 year history hanging on the edge of one of host Rochester’s incredibly drawn out sentences

At first glance it looks like a disappointment, the show came third in it’s timeslot, but consider a few caveats

– it was up against two popular sporting events
– it had the Herculean task of lifting from a 266,000 viewer lead-in

Not sure what Ten is going to do about Out of the Blue – it’s like an Albatross, the only reason Ten has bought it is to qualify for points on it’s Australian drama quota (you know – keep the rent seekers happy) but to do this they have to show it in Prime Time, but it is currently Prime Time poison. Not sure how they’re gonna solve this one.

So You Think You Can Dance also started last night for it’s second season premiere and posted a 153,000 viewer improvement on it’s lead in and second in the timeslot.

It took a hit on Monday losing 151,000 viewers night on night, but that may be due to increased competition.

Then you get the women…OK so Desperate Housewives might do alright this year though you’ve gotta hand it to Ten for doing their best to burn up their re-entry. The Devil Wears Prada just earned a spot on Ten’s movie wheel (yes that’s what I’m calling it) with a sound 1.4 million viewers, just shading the housewives and leaving Brothers and Sisters in the dust. Clearly men did not control the remote last night as the only testosterone on the night (T3) sunk without a trace.

Oh and the sitcoms
Last night also saw the launch of one the dumbest competitions ever – sitcom vs sitcom. You know this sort of thing isn’t new but generally the programmers have stuck comedies on different nights, now more than ever when good sitcoms are in short supply different timeslots makes more sense to maximise your ratings and the public thirst for laughs, but instead Seven has decided to pit their summertime star performer (How I met your mother) against it’s US stablemate (Two and a Half Men), the result is there for all to see – they didn’t even beat Big Bang Theory, and that should’ve been a walkover.

Well done Worner – how long before we can expect this good show in an 11.30 slot?

Finally hey – it’s Ten
Yeah uh – people watch channel Ten last night – like The Simpsons and Neighbours all posted increases. The Biggest Loser was down night on night – but still a stratospheric increase over Ten’s 7pm entires for the past 6 months. The result of this was that Ten won Monday with 28.4% share to Seven’s 28%, Nine which relaunched it’s look (it’s currently the nicest looking of all the nets) was in third on 20.7%. Ten also won in 18-49, 16-39 and 25-54 with Seven taking out the over 50’s

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