Tuesday, February 10, 2009

Lies, Damn Lies and Ratings - Tuesday 10 February 2009

Nine’s Cricket telecast and continuing coverage of the Victorian Bushfire crisis led to an off-pattern Tuesday night.

Overall viewers stuck with their favourites – NCIS and Lie to Me had impressive week on week retention whilst Packed to the Rafters seemed to take the biggest hit from Nine’s cricket coverage.

The only series to demonstrate week on week growth was Bondi Rescue, incredible given the series it is up against but it’s audience grew by 140,000 viewers. My only guess on its resurgence could be viewers looking for some good news stories among the wall to wall despair.

Packed to the Rafters had one of it’s lowest weeks yet (even though it’s still miles ahead of the pack) signalling that some of its viewers are casual and are able to be lured away, given the right alternative.

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