Tuesday, February 3, 2009

Tuesday Stimulus Package - 3 February 2009

Now here’s what happens to Ten when they clean up their early evenings – after fumbling around for the better part of last year in the wake of a disastrous Big Brother season, Ten have finally righted their sked – and it turns out the problem was 7pm after all!

It may be that unless Ten takes a gamble and moves in on 6pm news then they’ll never break a mill in that hour but with the return of The Biggest Loser, a show with broad demographic appeal, they’re resuscitating their evenings quite nicely.

After a slight dip on Monday, TBL recovered somewhat to post some healthy figures against some stiff competition in that hour.

The opening ep for the Australian Wipeout did OK but Seven still owns the hour with their feel good factuals, however the ratings for Wipeout, Bondi Rescue and Find My Family show that all three can co-exist in the slot, between then they kept almost 4 million viewers entertained, which is a good result for everyone.

An extra 443,000 people tuned in at 8.30, with Packed to the Rafters gaining 220,000 on it’s lead-in to become the night’s top show (like any of you were surprised!) and NCIS gaining 318,000, Two and a Half Men lost 93,000 viewers from Wipeout.

The Adults Only ep in question was the subject of a PTC (Parents Television Council – US) campaign for a bizarre lap dance scene but wasting fresh episodes of one of your top shows against gargantuan competition is not the way to go. Hopefully Nine finds an alternative (other than TBA) in two weeks time when they have to front up again.

On to 9.30 and something expected and something unexpected happened.

The expected was the dismal performance of The Allan Border Medal, honestly who even watches sports awards? I get the Brownlow Medal to an extent, AFL devotees are nuts about their sport and devour anything and everything about it, but Cricket has a more general audience not made up of fanboys and furthermore, football awards like the Brownlow are covering a whole competition with many teams and hundreds of players so there is a degree of suspense and chance but with this, there is exactly one team, it’s like a club presentation and probably not worth broadcast time, cable would love it though!

The unexpected was Lie to Me, here I am thinking nothing will work after NCIS unless it’s NCIS, well I stand corrected, Tim Roth hit one out of the park for Ten last night with almost 1.5 million viewers, a timeslot win and the night’s 5th most watched show, well done!

Also In the category of amazingly unexpected – check out the ratings for Eli Stone and Ten’s Late News – hope none one was hoping for Out of the Blue back at 10.30 because Ten news just proved why it’s lasted so long at 10.30 (the big 42 billion stimulus package from Mr Rudd didn’t hurt them either!)

And Eli Stone must’ve have made a lot of friends over the summertime, kudos indeed, big 10.30 ratings are back!

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