Expect the original

Saturday 23 May 2009

Thought I might take an inventory of the week that was to see where the viewers are

This is real simplistic but might be fun

Sunday
Top Show: Seven News 6pm (1.7 million)
12 Shows over 1 million
7.30 Broadcast Aud: > 4.8 million

Monday
Top Show: Seven News 6pm (1.7 million)
18 Shows over 1 million
7.30 Broadcast Aud: > 4.7 million

Tuesday
Top Show: Talking 'Bout Your Generation (1.6 million)
16 Shows over 1 million
7.30 Broadcast Aud: > 4.7 million

Wednesday
Top Show: Seven News 6pm (1.7 million)
17 Shows over 1 million
7.30 Broadcast Aud: > 5.1 million

Thursday
Top Show: Seven News 6pm (1.6 million)
12 Shows over 1 million
7.30 Broadcast Aud: > 4.1 million

Friday
Top Show: Seven News 6pm (1.6 million)
8 Shows over 1 million
7.30 Broadcast Aud: > 4.5 million

Saturday
Top Show: Seven News 6pm (1.4 million)
4 Shows over 1 million
7.30 Broadcast Aud: > 3.8 million

What does any of this prove? Nothing really - save that Seven News is really, really popular and next to the rest of the week, Saturday has hardly any viewers, especially beyond 8.30 where the collective broadcast aud drops from 3.8 million to a low, low 3.2 million, and then from 10pm drops again to 2.5 million.

So survival on Saturdays is much more incremental, and volalatile, although all the boradcasters have fairly standard Saturday skeds, only ABC has a truly stable sked with their unchanging lineup of New Tricks, The Bill & Foyle's War.

Seven and Nine are both in volatile positions, at the mercy of the movies they schedule while Ten is at the mercy of the AFL's schedule and the occassional movie in Sydney and Perth.

This week Nine struck gold with Charlie and the Chocolate Factory - the Johnny Depp remake of the Gene Wilder original which Nine rolls out at least once per year to high ratings, put in a good show with almost 1 million viewers across the night and probably the lions share of young demos as well. Expect the original to be trotted out any week now!