Tuesday, May 26, 2009

Just keep digging...

Tuesday 26 May 2009

Biggest Week on Week Disappointment
Ten Years Younger in Ten Days
Seven 9.30pm
124,000 viewers lost

Biggest Week on Week Improvement
Two and a Half Men ®
Nine 9pm
187,000 viewers gained

Talkin’ ‘bout Your Generation and NCIS continue to dominate Tuesday nights giving Ten its second All-People win of the week!

The test for Ten, which has streaked ahead on Sundays and Tuesdays and has kept a good number on Mondays is to stabilise the rest of their week.

Wednesday should improve with two episodes of Law & Order SVU breaking in on what is already a crowded night of crime, but Thursday nights remain a problem for the net with the poor performance of their sitcom hour. Friday is likely to come good for them in a few weeks when they replace Law & Order with the US edition of So You Think You Can Dance.

Dance has already sparked controversy thanks to judge Nigel Lythgoe’s reaction to the spectacle of an all-male dancing couple – sounds like something that ten can promote!

Meanwhile – what the hell are Nine doing at 9.30? So they’ve dropped the Underbelly reruns – right-o, that’s cool, they were tanking anyway, but why continue to split Melbourne off from the rest of the crowd? Why not instead pick something that you can promote across the network rather than on a city by city basis? Either run Ramsay everywhere (in Melbourne he came a respectable third at 9.30 and a close second at 10.30) or pick something new and run it everywhere.

Just keep digging that hole Nine…

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