Monday, May 18, 2009

How I Met Your Match

Monday 18 May 2009

Well now we know – the official sitcom loving audience in the 5 cities at 7.30pm on a Monday stands at 2,076,000.

How do I know this? Well that’s the combined audience for How I Met Your Mother and Two and a Half Men at 7.30. Trouble for Seven is that people love bad boys more than motherf***ers. Witness the lift Scrubs enjoys now at 8pm with 210,000 viewers deserting Nine at 8pm and switching to Seven with Scrubs up 233,000 on its lead in!

Sea Patrol returned last night with almost 1.4 million viewers tuning in at a reported cost of $1.3 million per episode on a show that is yet to be rebroadcast we’re talking about some pretty expensive television here!

Nine barely edged out Seven on audience shares for the night, while at 8.30 advertisers would be flocking to Ten whose Good News Week has enjoyed a viewer surge post Underbelly and wins in the 16-39, 18-49 and 25-54 demographic groups!

Amazingly 48,000 more people watched Four Corner this week, than last!!! With four shows over 1 million viewers at 8.30 (a combined aud of 4.6 million) it seems like there’s something in there for everyone.

Then at 9.30, 1.6 million people go to bed! Eleventh Hour and Supernatural both improved week on week (up 114k and 56k respectively) but if this is there natural level (when not facing the AFL like last week) then that is still unacceptable.

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