Tuesday, May 19, 2009

Still the one for programming disasters

Tuesday 19 May 2009
Well Ten won Tuesday night with ease on the back of a killer quadruple of Masterchef (up 39k week on week), Talkin’ Bout Your Generation (up 12k), NCIS (up 191k!) and Lie to Me (up 186k).

Seven too made gains on last week with The Zoo (up 45k), Find My Family (up 76k), All Saints (up 38k) and 10 Years Younger *up 76k) all putting in a solid night.

These gains by Seven and Ten were at the direct expense of Nine and the ABC, last week ABC had the Federal Budget which lifted their night considerably, with that out of the way the audience deserted Around the World in 80 Gardens (down 41k) and Mumbai Calling (down 111k).

But the real disaster of the night was Nine, the 7pm rerun of Two and a Half Men was the last time they saw a million, HomeMADE incredibly sunk a further 27,000 viewers week on week, the Tuesday edition a sad 140,000 viewers behind the Sunday show, suggestion that maybe it’s not the show, it’s the timeslot, although really it is the show also!

Two and a Half Men was back in reruns in the 8.30 slot giving 292,000 people an excuse to find other entertainment at 8.30. Meanwhile the continuation of Underbelly reruns at 9.30 is still the most baffling programming choice of the entire week, why are they persisting with two hours of this when they could…

a) Run Ramsay everywhere
Kitchen Nightmares might be played out but a fresh reality skein has got to do better than reruns of a drama that most people have seen – Nine would have been better holding off from rerunning the original until they could clear a broadcast in Melbourne, they risk instead tiring out the other markets, the Sydney audience of Underbelly is shocking, even for a rerun a drop of 42% from Two and a Half Men is just terrible.

b) Run Survivor
Hey remember Survivor, that reality comp on an island that still packs em in over in the states, a more natural fit with Nine’s reality night and a fresher alternative to Ramsay – plus there’s about a gazillion episodes in the can still waiting for an airing.

c) Run E.R.
Oh remember ER? Onetime anchor of Nine’s Thursday night, it finished last month in the US after 15 seasons, again, there’s a tonne of episodes, the chance of catching some of that All Saints crowd and still legions of fans that would probably like the chance to see the once great show at a decent time.

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