Saturday 9 May 2009
Another Saturday, another unspectacular set of numbers, the 6.30-7.30 hour is good with almost 4 million watching free to air, but after that the audience tails of quickly, of course you have your AFL on Ten which did slightly less than Seven's game on Friday night, Ten had about 120k less watching in Melbourne, and a few more watching in Adelaide and Perth.
In order to acheive this comparable result, however, Ten needs to do a lot more legwork.
Seven airs the one match on Friday nights (never live because of the commitment to Better Homes and Gardens) 8.30 for all southern markets (and occasionally Brisbane), 11.30 for Sydney (and Bris at other times)
On Ten the picture isn't so clear cut, this is ten, which during the 90s was the most tightly synchronised network in this country, with little to no variation between the 5 cities, of course the territorial pursuit of Aussie Rules football has changed all that, observe...
The AFL last night aired in all 5 cities, starting at 5 different times! Perth got the game, Blues vs Dockers, from 5.30pm - 8.30pm, Adelaide picked up the game at 6.30 (after screening Before the Game, live at 6pm), Melbourne started at 7.00, in reality the same time as Adelaide - but two different games! Melbourne catching the Blues game while Adelaide opted for Kangaroos vs Port Power!
In Melbourne the Mick Molloy/Dave Hughes football talker Before the Game went from 6.30-7.00 and was Melbourne's second highest rating program of the night with 390,000 viewers.
Brisbane picked up the Blues vs Dockers match after 7.30 (Before the Game does not rate north of the Murray) and Sydney had an alternate sked featuring two Simpsons eps not seen in any other market and a movie shared with Perth viewers, finally airing the AFL to a paltry 21,000 viewers at 10.30pm!
It gives me a headache just trying to line up this insane schedule in my chart - I can only image what the oztam people (and for that matter Ten's Programmers) make of this beast.
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