Sunday, May 17, 2009

Was it all worth it?

Friday 15 & Saturday 16 May

Well that was the weekend

A little later than usual for your truly and really a pretty standard weekend by the look of it.

You’d think Ten would be reaching for the axe on their lineup with several weeks at below 20% but they look like persisting for the time being.

On Saturday night we had one of those odd occasions where not only were Sydney and Brisbane playing in (separate) night games, but also Adelaide and Perth meaning no Melbourne teams were represented. That meant auds were slightly down in Melbourne, the footy beaten in that city by Kath & Kim, Funniest Vids, Billy Connolly even Before the Game proved more popular. Football auds were up in both Adelaide and Perth (which you’d expect) but Sydney and Brisbane barely registered a blip on the radar.

I wonder when the next rights issue comes up (next year I think) whether Ten will look back at the deal they made to get the sport on their air (unlike Seven or Nine they guaranteed to screen matches in prime time in Sydney & Brisbane) and whether it would have been worth it.

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