High Expectations

Sunday 17 May 2009

Second week in and HomeMADE continues to disappoint just scraping in at the million mark. I know 1 million viewers isn’t anything to sneeze at but for this show in particular it’s not a good thing.

Ever seen a promo for HomeMADE, you know a show has expectations for it when the sponsors’ logos appear in the promo. You know those expectations are huge when there’s about 4 or 5 logos along the bottom of the screen! That’s the kind of sponsor action you only see on big sporting telecasts! So I expect unless this show can pick up over the next 7 weeks then the good people at Nine will be giving away some free spots on their sked to some upset advertisers!

Merlin continues to buck two trends against, a) Scripted Drama before 8.30pm and b) Fantasy/Sci-Television, turning out to be a surprise Sunday night hit for the network, as is Masterchef. In fact Ten would probably kick arse on Sunday nights were it not for failing upstart Harper’s Island, in it’s second week the show dropped 151,000 viewers, I don’t expect it here for a third.

Seven, however, did well will their new starter Castle, the second star vehicle for Nathan Fillion who is familiar to Buffy fans and anyone who made the effort to watch Firefly, though Castle wasn’t as popular as the Bones rerun it replaced (shedding 73,000 viewers week on week) it’s still a promising start for this well promoted show. If only Seven put as much effort into promoting their long running imports (Lost, Desperate Housewives, etc) as they do their shiny new shows.