Sunday, May 24, 2009

The Rugby League experience

Friday 22nd May 2009

The smartest thing Nine has done in some time is scheduling an additional episode of Two and a Half Men at 7.30 on Fridays for the southern (non Rugby League states), the womanising antics of Sheen not only gives southerners the experience of Rugby League without actually having to watch the game, it also gave Nine a combined 7.30 audience sufficient to outstrip Seven's all conquering Better Homes & Gardens. It also points up a substantial difference between Friday and the rest of the week.

Friday is probably the only night where an hourlong edition of Ten's Masterchef is being left in the dust, while the cooking show is still pulling a decent aud and standing out as Ten's only Friday bright spot, it dips under both Home & Away and Two and a Half Men, both of whom it regularly dispenses with during the rest of the week.

Why is this so? I'm thinking because in Australian parlance - Friday is the weekend, not the day itself, but by Friday night, you are in weekend mode. The same 18-49 crowd that Ten is wooing with Masterchef is most likely out on Friday night doing something else.

It hard to know what demographics are actually watching Law & Order (that's the original), the show had its best chance in weeks of gaining some traction with the finish of ABC's popular Midsomer Murders but instead managed to lose over 30,000 viewers week on week. This is in spite of Midsomer replacement series Silent Witness losing 193,000 week on week from it's forbear.

Why on earth ABC actually took Midsomer off when there's a good year's worth of eps to get through is beyond me!

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