End of Story

OK - Channel Ten - now would be a good time to panic!

The 7pm Project - 3rd night in experienced a massive drop night on night shedding 18.55% night on night and 31.98% on the premiere two night ago. This is a bad result.

Of course we've seen shows rise and fall on the strength of other shows on their night, and as it stands - Wednesday is not Ten's strongest night.

The Simpsons was the only thing keeping the dream alive for Ten with both episodes scraping in over a million, also Neighbours has some how chiselled out a big following for itself this year parlaying the gravitational pull of Masterchef into what has been a reportedly compelling storyline which has kept viewers with the show - a good result.

But this good news was completely counteracted by what's going on after 8.30.

Law & Order SVU is tanking, the show is a veteran - it's been on our screens since 2000, and arguably it's heyday was in 2003/04 when it gave ER a hiding in the 8.30 Thursday slot, that was the ratings peak and as hard as it is to keep viewers with a serial, it's even harder to convince the aud that's deserted a procedural that they haven't all seen it before - especially when it's main competition is a darker, sexier beast in the form of Criminal Minds.

Even worse is the result for House. The show is still a top draw in America - but ever since the cast was diluted with an extra 3 people they've struggled to hold the interest of Australians.

I think Australian audiences have a good sense of when a show jumps the shark, at least American shows, shows like Murphy Brown, The X Files, Lois & Clark, Beverly Hills 90210, NYPD Blue all vacated primetime very soon after they stopped being relevant. This phenomena still doesn't explain why crap like Getaway or The Footy Show continue unabated, but perhaps Australians are blind to their own shortcomings.

Of course these are just House reruns and scuttlebut says Ten is trying to bed down the timeslot in preparation for September, but an unwavering figure under 600k speaks for itself - the audience has moved on. End of Story.

Elsewhere Nine continued to embarrass itself through bad experiments with reality, this time Australia's Perfect Couple, I'm not even going to give that shit oxygen.

Seven meanwhile didn't pull 1.8 million (The Aud for the sneak peek), but did almost as well with Strictest Parents which gave them the night in overall terms.

ABC dominated the 8.30 hour but The Chaser is well away from its best figures, with next week being the final episode for the series I'm curious to know if ABC will give it any publicity or if the audience will even care?

Finally ACA had one of those rare wins over Today Tonight, again thanks to one of their big ongoing stories this year, the weight loss journey of Magda Szubanski, now if only we can all lose our collective memory of Magda Funny Bits we'll all have something to celebrate!