Sunday, July 26, 2009
Something wrong with the mix
Hmmm compared to recent Saturdays it was a bit of a quiet one for the networks.
Nine dominated held their nose in front at 6.30 with Funniest Home Videos but then slipped away at 7.30 with the often repeated Big Daddy. This and Nine's 9.30 movie (different in various markets) was enough to see them fall to fourth place on the night.
Seven drew a larger crowd with their movies The Wild (which was an almost wholesale rip-off of Madagascar) and National Treasure, both contributing to Seven's night winning share.
Ten's AFL gave them the edge in the 7.30 hour and they were competitive across prime time thanks to the sport, but lets spare a thought for The Simpsons, that extra 145,000 people watching in Sydney is probably 140,000 more than would have watched had the swans been playing!
The ABC had a shocker with New Tricks making way for the second season of East of Everything and suffering a 35% drop in their 7.30 ratings in the process, maybe they shouldn't be trying to mix Australian shows into their well established Brit line-up on this night.