Friday, July 31, 2009

The Last to Arrive

Last night was a typical Thursday where everyone got a turn to shine (save for the ABC I guess) 7 Dominated the news hour, Getaway and the Footy Show gave Nine the night and Rush pulled off another timeslot win holding its audience week to week and justifying Ten's faith in renewing the show.

The test for Rush may be after this week when Nine brings on their own Rescue: Special Ops - which, being about paramedics, is different - but to the casual observer looks like a clone. Will they be oversaturating the market with this type of show - stay tuned.

Seven absolutely collapsed after the Amazing Race. Double Take dropped 13.19% week on week but still held a decent 941k in tow - but TV Burp dropped 16.09% down to a worrying 845k.

Whilst Rules of Engagement has been subsisting on those kind of numbers for weeks now, Rules is a cheap (very cheap considering how often it's rerun) import on channel Ten, TV Burp is a cheap (read: replaceable) show on channel Seven - they're gonna need to lift in the coming weeks to keep Seven's support.

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