Tuesday, July 21, 2009

The Danger Zone


That sound you can here is Seven and Nine breathing a sigh of relief.

The behometh has rolled away and finally their shows are seeing some sunlight!

Sea Patrol lifted nicely with a double installment sustaining over the million mark giving Nine the night.

With Masterchef gone the 7.30pm rerun of Two and a Half Men rose to 1.4million proving it aint over yet for the oversaturated sitcom.

Seven had a decent night but the 8pm rerun of Scrubs was a rare low point for them sliding into fourth place with comedy viewers opting for an all new Big Bang Theory - in one of the biggest outings yet for the sophomore skein.

So what about Ten.

Ten is now in that danger zone, the second half.

It's worth taking a look back to this time last year to see how ten was faring back then.

15. Neighbours 6.30pm - 954,000
19. Good News Week 8.30pm - 865,000
23. Friends (r) 7pm - 776,000
24. America's Next Top Model 7.30pm - 756,000
25. The Simpsons (r) 6pm - 752,000
29. Burn Notice 9.30pm - 641,000

All in all when Neighbours is your top rating show - you're in trouble and that's how ten was - 1 week after Big Brother wrapped for the final time, Ten had a game show (Taken Out) not ready for launch so filled the gap with reruns of Friends.

Whatever else you think about Taken Out, having that rerun break gave whatever remaining 7pm viewers ten had an opportunity to check out the competition, when Ten doesn't have a strong 7pm show - their whole schedule suffers - you only need to look back at the early posts on this very site to see just how bad they were going!

Which brings us to last night, the big question is, will the 7pm Project be a good lead-in for Ten's primetime or will it be Taken Out?

Well for the first night, so far so good, a live pastiche of news and panel style commentary with the odd live cross thrown in, it had a good debut averaging 1.2 million (with an increase in the second half - always a good sign) They also pulled a formidable 41.3% of the 18-49 age demographic.

Ten programmer David Mott has indicated to TV Tonight that the show would live or die by it's demos so that's a good start.

Following at 7.30 was the final episode of The Recruits - one of ten's best factual launches in recent years, next week they're replaced by a new season of Are You Smarter Than A 5th Grader? That show did some real heavy lifting for Ten on Thursdays last year - as long at the 7pm project holds up as a lead-in they should post some good numbers.

Post 8.30 is a bit hard to judge - GNW had the night off with a rerun posting figures more akin to 2008 and Supernatural dropped drastically as a result. There are apparently only two eps of Supernatural left this season and it's a good bet that new ones won't return until summer (where they've got some clear air) so whatever Ten puts at 9.30 is going to be crucial for them in the weeks ahead - with their post 8.30 falling apart they dropped to 3rd place and a 21 share for the night, that's passable but there's no killer app at 9.30 like last year's Andrew Denton which is holding everything else back - so theres's no reason they can't fill this slot with something hot that brings in the crowds.

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