Monday, July 6, 2009
Shaken up Sunday
Some big changes afoot on Sunday night with the return of Dancing with the Stars pushing out seven's current affairs skein (Sunday Night) and their fly on the wall hour.
Dancing with the Stars was heavily promoted for several weeks with the promise of seeing a blind man dance and it seems that viewers were only too eager to check it out.
Though 1.5 million is nowhere near the lofty heights of the show's early years - it's way better than last season and a marked improvement over last week's schedule for the net.
The move also pushed Bones in front at 8.30 with Rove dropping back on account of a weaker guest lineup, also Rove's shorter running time meant an earlier Biggest Loser, doing more damage to Ten's overall evening share.
However, Ten can pat themselves on the back for showing a "special" on their drama hit Merlin in the 6pm timeslot giving them a 69% increase in the slot week on week.
Nine's decision to sked in a Hugh Grant movie (a premiere at that) may seem logically sound but it didn't work out that way with viewers already preferenced to the ongoing series on rival channels, there isn't that many remaining viewers to woo, and one off movies aren't going to draw people away from regular hit series.