Tuesday, April 21, 2009

Note to Nine: Viewers are not idiots

Tuesday 21 April 2009
First Tuesday back from the break and a real surprise in a new makeover show (yes that’s a genre now) called Ten Years Younger in Ten Days. It’s a rare occasion that a 9.30 show out-rates its 8.30 lead in but there you go, not only is that figure remarkable but the boost it delivered to Eli Stone was quite substantial.

One can imagine that if the show holds these viewers in a few weeks time it may get the switch to 8.30 bumping the Saints back.

This is the fourth week with no Packed to the Rafters and still Nine has failed to capitalised, new episodes of Two and a Half Men should be pulling significant audience but ill-conceived lead-ins and an over-saturation of the show have led to the bizarre situation where a 5 year old rerun beats a new episode!

While I’m at it – what is the deal with these horrendous shows at 7.30? Commercial Breakdown?? Isn’t that kind of cheap and nasty programming the reason Seven’s Sundays were a basket case throughout the 90s, just awful cheap filler and viewers know it too.

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