Monday, April 20, 2009

An Extra Boost for the Hot Seat

Monday 20 April 2009
So Underbelly has been in reruns for two weeks and look – the audience dropped, remarkably. While 1.8 million probably means it will be the top show for the week – it’s still an even 300,000 viewers less than it’s last new episode and a far cry from it’s mammoth premiere figure.

Most of the drop off appears to have occurred in Sydney (down 152,000) and Brisbane (down 67,000).

Aside from this Nine can be pleased that after 7.30 they swept the night leaving everyone else to pick up the scraps.

Ten fared the worst with one of those el-cheapo specials that seem to be filler for the E! channel raking in a dismal 624,000 and landing a distant fifth behind the other broadcasters, this seriously diminished the performance of Good News Week which lost to a rather compelling Four Corners special on how the recession is affecting the city of Wollongong and the surrounding Illawarra region.

Scrubs watchers take heart that although the show placed fourth in its slot it did rise week on week by 83,000.

Finally Eddie McGuire’s new foray into TV, Millionaire Hot Seat had it’s debut last night. This is Nine’s latest attempt to create a stable lead-in to their 6pm news – in the 5.30 slot (with Extra in Brisbane) Nine raked in 699,000 viewers to Seven’s 776,000 and Ten’s 977,000. To be only 77k behind Seven is much better than they have done in the past – hopefully for Nine the show will build and not go backwards, but they have their work cut out for them – the only market where Hot Seat beat Deal was Melbourne, they got a good overall number because Extra won it’s timeslot in Brisbane.

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