Wednesday 22 April 2009
Last night everyone had a reason to smile, and a reason to worry.
Ten can take heart that The Simpsons has settled nicely on Wednesdays and has scored some of its best numbers in years thanks to the better timeslot.
They can also worry about Life a show whose audience won't grow no matter what Ten does, it's very likely when Life leaves the stage in a week's time it will be for good, soon to be replaced by Numb3rs, so will Numb3rs improve ten's numbers at 9.30 or is the slot itself a problem?
Nine can be pleased with Cold Case which has bounced back after erratic scheduling over summer, a breif fling with 10.30, now with Seven's Gangs of Oz dispatched we see Nine dominating the post 9.30 field.
But they should be worried as to why The Mentalist seems to be fading, for the past couple of weeks it's been neck and neck with House which indicates that perhaps either its aud have lost interest due to a cliched format or worse, erratic scheduling (witness what AFL interruptions did to Life on Mars)
Seven can be happy with Australia's Got Talent which routinely been Wednesday's best performer, and ecstatic even that the channel ten megahit Thank God You're Here will be filling that slot next week.
They can also fire someone over the boneheaded decision to move their crime docos and bump Lost for a sitcom lineup at 9.30.
My Name is Earl has always gotten good ratings on Thursdays, then late 2007 Seven started fucking with success (sound familiar) by moving the show to Sundays, now it's on 9.30 Wednesdays?? I'm all for having sitcoms later into the night, but this show was a success at 8pm, why on earth would they mess with that?
Family Guy fared even worse - I can't help but think if Ten was screening this show it would be an 8.30pm hit, instead Seven, admirably keep persisting, but the old axiom that people watch shows and not networks continues to be proven false - both show and network need to mesh and Seven does not equal Family Guy.
As for bumping Lost, how do you insult fans of this show any further??, oh yeah bump their show behind a low rent comedian whose entire schtick seems to be poking fun at old educational videos.
Seven are currently at the top of the heap in TV, so these kinds of incompetent programming mistakes probably don't bother their top brass too much, but you really have to wonder if they managed to be consistent with the scheduling of their shows, how much more dominant they'd be.
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