Saturday, April 25, 2009

Out of the Frying Pan...

Friday 24 April 2009
Ahhh if only we could all agree on a code of Football! Last night if you combined the audiences for AFL and NRL you would end up with 1.3 million viewers (717k watching Rugby League and 676k watching AFL in Prime Time) alas we are fractured nation - forever doomed to squabble over whose sport is best.

If you don't like sport there's always Midsomer Murders on ABC, Old fashioned murder mystery preferred by almost double the audience watching the more high concept kind on Channel Ten, Medium will be off to Thursdays very shortly to take advantage of the younger audiences on that night while Law & Order will air double eps in its place.

But Law & Order could be stepping out of the frying pan and into the fire, Law & Order skews heavily male in its demographics putting it squarely in competition with... you guessed it - Football and that's a fight it can't win.

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