Wednesday, April 29, 2009

What lies in the shadow of the statue?

Wednesday 29 April 2009

Well one of the most shocking moves in TV land in the last year was the defection of Thank God You’re Here, a theatresports skein where celebrities imrpov their way thru a preset scene, from Ten to a much more cashed up Seven.

Seven reportedly paid between 1 – 1.3 million per episode for the rights to the show – you would think that’s a steep price but given it’s an hourlong format which will pull in excess of 1.5 million and repeats well I reckon it could actually make them a profit (provided the economy holds up) so from Seven’s end, despite the fact that it’s low, it’s a very sound business decision.

So what about Working Dog Prods?

At the time Executive Producer Tom Gleisner tried to justify this cash grab with the following…

‘‘It's quite understandable for people to assume that the only reason anyone switches networks is for money,''

‘‘But in our case the decision was based upon a desire to introduce the show to a new and potentially bigger audience. If money was our major motivating factor we would never have taken a year off making the show.''

Hmmm, OK so Seven is now going to deliver to this show an audience bigger than the 2007 season average of 1.86 million and the ratings peak of 2.13 million for the first season finale, alright lets see how they go!

Well first night in and yes there was a timeslot win and an average of 1.7 million viewers – very good, but not an increase by any means – we’ll see how it goes I guess.

As for the rest of the night, Nine scared the bejesus out of its audience first of all interviewing a NZ family affected with the swine flu (complete with face masks) which netted them 158,000 extra viewers, then What’s Good For You spent a whole half hour on the pandemic boosting that show’s aud by 258,000 week on week!

Nine suffered a drop later in the night for Cold Case with 110,000 fewer tuning in whilst Family Guy built week on week by 40,000 and Life grew 60,000, although that’s it for Life, that was the season (and possibly series) finale, a show that never got out from under the shadow of its lead-in a show which is now a shadow of its former self.

Speaking of Shadows, Lost improved slightly last night with a cracker of an episode, 'Dead is Dead' which gave some definite info on the old smoke monster, but ratings wise the show continues to be held back by one dumb scheduling move after another, look at the dismal performance of those 9.30 sitcoms - move this back to 9.30 damn you Seven, or sell the show to Ten who might treat it with respect.

Ten in general had a shocker with Masterchef falling further on its third night, there is the possibility with a more ten-friendly Thursday they could pick up, but it doesn’t look good.

The first ever widescreen episode of the Simpsons did alright as well rising 34,000 viewers week on week.

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